No Cap
Rebranding and activating Spotify’s No Cap playlist, where UK and US rap meet, paq developed a visually compelling, "access-all-areas" concept. The rebrand launched with an artist-led content series that bridged both sides of the Atlantic through fun, relatable trivia. Shot in London and LA, the series featured stars like M Huncho, D Block Europe, and Coi Leray, enhancing the playlist’s identity.
Agency: paq works
Client: Spotify
Role: Creative Account Director
