Make Your Mark
Nike’s Black Future Season set out to champion and empower mark makers and their efforts in service of the future of the Black community. Nike approached paq to strategically activate the stories of Black British Mark makers Olivia Twist, Kam-BU & Kia Commodore. paq identified and amplified these Black British Mark Makers through a campaign that celebrated their voices through the launch of Nike’s Olivia Twist inspired Air Max 95 Future Movement Sketch With The Past silhouette.
Agency: paq works
Client: Nike, Offspring, rap in paper
Role: Creative Account Director
