Day 1’s Club
UK Rap has grown into a global genre, shaping fashion, lifestyle, and youth culture. To celebrate this rise, Spotify enlisted paq to revamp their Rap UK playlist with a new visual identity, launching it through the Day 1s Club campaign—tailored specifically for a UK audience. Think of it as Spotify Wrapped, but exclusively for the UK rap community, highlighting the unique influence of UK rap on culture.
Agency: paq works
Client: Spotify
Role: Creative Account Director
