Nike Air Max Plus
The Nike Air Max Plus, a staple of London sneaker culture, has always embodied audacious style. Nike and Offspring partnered with paq to activate the launch of a new AM+ colour-way, aiming to captivate a new generation by disrupting the everyday. The campaign was brought to life through a window display performance and rap cypher delivered directly to the Offspring community in the heart of London.
Agency: paq works
Client: Nike, Offspring, rapinpaper
Role: Creative Account Director
