African Heat
Spotify’s flagship Afrobeat playlist celebrates African artists as a powerful force in contemporary music and culture. With over 1 million followers, Spotify marked this milestone with a campaign by paq, showcasing African Heat’s evolution beyond just a playlist. The multifaceted campaign, spanning digital and IRL, reflects the modern African identity and sound, amplifying its impact globally.
Agency: paq works
Client: Spotify
Role: Creative Account Director
